By Titi Onabanjo, Assistant Program Manager at pointA
There has been a lot of discussion over the past few months about racism, equity, and barriers that Black, Indigenous People of Colour (BIPOC) communities face in their daily lives, including within the realm of transportation.
At pointA, we seek to encourage more people to take sustainable forms of transportation by providing incentives, education and support to workplaces through our programs. With the rise of the global pandemic, cycling has taken centre stage as a great sustainable mode to get around while being socially distanced. However, to encourage more people to start and stay cycling , we need to better understand our target audiences and the barriers they face. Knowing why someone doesn’t currently cycle to work helps inform the solutions. When looking to encourage more people to cycle, it’s important to understand the barriers certain groups may face, as well as how they perceive certain forms of transportation.
Read the full article “Cultural Barriers to Cycling in the Greater Toronto and Hamilton Area”, click here.